The White Peacock Shop was founded in 2008 to equip and empower a community of local slum-dwelling women in India. Many women had young children but were forced to leave home for long hours to work in the fields or in manual labor. The White Peacock outreach has helped transform their lives by the giving these women the ability to work from home and provide for their families in a dignifying way - through creative designing, crafting, and marketing of their handmade items. They design new ideas themselves, bring their designs to life by hand, and bring in their items for feedback at compulsory weekly meetings of fellowship and chai. There are approximately 60 working members of The White Peacock, women who are less like employees but more like entrepreneurs because the more their items sell, the more money each craftswoman makes for herself and her family.